tag:blogger.com,1999:blog-6138624.post116112070875808079..comments2023-03-17T14:45:50.282+00:00Comments on Exploring the Purpose of Things: AdvertisingRichard Veryardhttp://www.blogger.com/profile/04499123397533975655noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6138624.post-1161268673559908762006-10-19T15:37:00.000+01:002006-10-19T15:37:00.000+01:00Thanks for the comment Howard. Clearly the more Di...Thanks for the comment Howard. Clearly the more Disney knows about your past and present circumstances, the more accurately it can target advertising to you. (Not quite sure how they are supposed to check whether your daughter is in the room before they show you an adult trailer though.) I guess that's something most of us would welcome most of the time - I am all in favour of companies providing a better (more differentiated) service, although there are certainly limits to how much I really want Disney to know about me. <BR/><BR/>Your daughter will undoubtedly make a smart businesswoman if she chooses that path. I picked up this example not to disagree with her, but to explore a more general point for the purposes of the POSIWID blog. When we fine-tune a system to produce a particular effect, we may lose some beneficial side-effects. How will Disney manage the greater complexity that comes from more subtle advertising purposes?Richard Veryardhttps://www.blogger.com/profile/04499123397533975655noreply@blogger.com