Vegetarians have won a small battle with Mars Incorporated, who were allegedly planning to include animal products in their popular snack bars, including the famous Mars Bar [BBC News, May 20th 2007].
All the vegetarians I know are proud of a healthy diet and lifestyle, and vegetarians are supposed to have a higher IQ. (See my earlier post Meat and Two Veg.) So I find it a little puzzling that vegetarians should have campaigned so strongly to be allowed to eat Mars Bars. However, chocolate and candy have always been enjoyed by people who have abjured other pleasures, such as meat and alcohol, and many of the great confectionery companies have historical associations with Quakers. (See Wikipedia: List of Quaker businesses.)
As a company, Mars (which trades in Europe under the name Masterfoods Europe) has a reputation for management expertise and secrecy. The effect of the original announcement and the swift reversal has been excellent PR for the brand. Snicker, Snicker, Snicker.