Wednesday, May 06, 2009

Sarcasm causes Cancer

( for @bengoldacre )

Practically anything you can think of has been named either as a possible cause of cancer or as a possible preventative or cure.

January 2008 marked the launch of an ambitious project, the Daily Mail Oncological Ontology Project, which was going to follow the Daily Mail’s ongoing mission to divide all the inanimate objects in the world into those that cause or cure cancer. After only four days, the project was abandoned in despair. (Like a typical New Year Resolution, perhaps.)

But why pick on the Daily Mail? Even the BBC is constantly running stories like these.
How to respond to this endless array of pseudo-oncology without sarcasm?

But all is not lost. A New Daily Mail Oncological Ontology Project rises from the ashes. So that's all right then.

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