Thursday, January 17, 2013

Synchronous Consumption

In his blog Buy One Get One Free (Jan 2013), @RSAMatthew finds the survival of broadcast TV surprising.

"The desire to participate in social media conversation has also made it imperative for enthusiasts to watch programmes as they are broadcast. This has been an important factor in the totally unexpected return to popularity of Saturday night family viewing."

Unexpected by whom? Are we to suppose that this popularity is pure accident? Is it not possible that broadcasting companies have deliberately engineered programmes that require live mass viewing?

Matthew's father is the eminent sociologist and broadcaster Laurie Taylor.

Daniel Smith, Spleen and Modernity: Baudelaire and ‘alternative’ consumption (July 2010)

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